Remember the zinc oxide white cream from childhood? Now there's no more need for that white goop all over your face. Enter Anthony Loren Titanium Dioxide. It's micronized, so the particles blend into your skin easily, yet convey an almost total block from the sun! I used to wear SPF 100 on the boat here in Florida, and still I would get sun despite reapplying every 2 hours! No more! I get NO sun when I wear this product and I only reapply if I get in the water or if it's a particularly hot day and I sweat. Other than that, there is no irritation and on regular days, it blends in perfectly with my makeup. Definitely something everyone should be wearing every day!